Top 5 Google SEO Updates 2024 You Need To Know

Helal uddin, the founder of fogbi
Google SEO Updates 2024 Xiaoyan

Today I will show you exactly the top 5 Google SEO Updates 2024.

In fact, these are the same updates that broke many online-based careers entirely and helped many win in them.

Check it out.

First, let’s face the names of the five updates at a glance.

  1. Panda
  2. Penguin
  3. Hummingbird
  4. RankBrain
  5. Fred

Now we’re going to break each of them down into details.

Chapter One

In this chapter, I will show you what a Google Panda update is, how it works, and how to recover from its penalty.

So why so late?

Google Panda Update

1. Google Panda Update

What’s that? 

This is an algorithm update started in February 2011 that helps users find relevant content by filtering out low-quality and irrelevant pages. 

Currently, it works as part of Google’s core algorithm.

Now See How Panda Evaluates Content Quality

Factors that it considers to determine the quality of a website are:

Let's Look at Its Hazards

  • Duplicate Content 
  • Thin Content
  • Useless Content
  • User-Generated Spam
  • External Links to Bad Websites
  • Sites With Too Many Advertisements

How You Find Out If It Has Hit You

  • A Drop in Traffic
  • A Drop in Ranking
  • A Decrease in Index Pages

Okay, now that it has hit you, it is time to recover that penalty.

The Way of Recovering From Its Penalty

  • Identify The Source
  • Remove Low-Quality Content
  • Fine And Remove Duplicate Content
  • Look for Grammar And Spelling Mistakes
  • Remove External Links to Low-Quality Or Penalized Sites

 

How Long Does It Take?

The answer is that there is no set time to recover a Panda penalty. It depends.

Now that you already know about Panda updates, we can go to our next update.

So let’s jump right in.

Chapter Two

Now it is high time to get started focusing on the Penguin update in detail.

Ok, let’s start.

Google Penguin Update

2. Google Penguin Update

It is not the same as what it sounds like, 

but it targets link spam and manipulative link-building practices launched in 2012.

Reasons Why It Gives a Penalty

  • Unnatural Link Profiles
  • Keyword Stuffing
  • Link Farms
  • Over-Optimized Anchor Text
  • Low-Quality Link Building

Here Is What to Know if It Has Hit You

  • Sudden Drop in Ranking 
  • Loss of Organic Traffic
  • Google Search Console Warning
  • Unnatural Anchor Text Distribution

Here Is How You Get Rid of Its Penalty

  • Build High-Quality Backlinks
  • Focus On User-Experience
  • Link Audit and Disavow
  • Diversity Anchor Text

Since you’ve been informed about Penguin, we can move on to our subsequent update. Right?

Chapter Three

Right now, you are delving into the understanding of the hummingbird, its functionalities, and its processes.

Let’s delve straight in.

Google Hummingbird Update

3. Google Hummingbird Update

It is not what it sounds like from the word. 

However, it is a major algorithm update that began in September 2013 that plays a critical role in understanding search queries and always strives to understand the intent of a keyword and provide relevant results.

Reasons for Its Penalty

 

  • Thin Content 
  • Duplicate Content 
  • Keyword Stuffing
  • Unnatural Backlinks
  • User Experience Issues

Here's The Way to Know if It Has Hit You

  • Sudden Drop in Traffic
  • Keywords Don’t Rank Well Anymore
  • Mobile Traffic Decline

Grab The Ways of Recovering From Its Penalty

  • Enhance Page Speed
  • Prioritize Mobile Friendliness
  • Deliver High-Quality Content
  • Optimize for Relevant Keywords
  • Build Quality Backlinks

Cool, Hummingbird is covered. Time to see the next one. Are You Ready?

Chapter Four

In this chapter, you will learn everything we need to know about the RankBrain algorithm.

Keep reading…

Google RankBrain Update

4. Google RankBrain Update

Let’s briefly know its definition.

It is a machine learning (AI) algorithm that helps Google understand what we want to know from our searches.

How It Works

It has two primary jobs:

  • Understanding The Search Queries (KW )
  • Measuring Human Interaction With A Given Result ( UX )

Its Hazards Are

  • Low Dowell Time
  • High Bounce Rate
  • Poor UX

Keep In Mind

The way of knowing if it has hit you is the same that we learned in Chapter One.

Here's The Solution if It Has Hit You

  • Increase Dowell Time 
  • Decrease Bounce Rate
  • Enhance UX

Hey, RankBrains out of the way, you can jump into the last one.

Chapter Five

In this chapter, I will cover everything you need to know about the Google Fred update.

Then let’s grab it.

Google Fred Update

5. Google Fred Update

What exactly is that? 

OK, let me tell you. 

It’s an algorithm update designed to identify and penalize websites that target black-hat techniques for excessive monetization, such as keyword stuffing, thin content, and intrusive ad placements.

The Way It Works

The factors it focuses on are:

  • Identifying Ad Overload
  • Accessing Content Quality
  • Monitoring Overall UX 
  • Intrusive Pop-Ups

Something to Keep in Your Pocket

Chapter One showed you the signs. Check for those! 

If it has hit you,

Hit by It? No worries; Here’s How to Fix It

  • White practices
  • Ad Optimization
  • Content Revamp
  • Enhance UX

Woohoo, Now It's Your Turn

I hope this guide has shown you everything you need to know about the top 5 Google SEO Updates 2024

Now I’d like to hear from you.

What’s the #1 update from this guide that you will try first for your site?

Or did I make any mistake?

Or maybe you have a question about something you read.

However, let me know by leaving a comment below Right now.

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